Our Vision

Credit unions matter, providing essential lending and financial services to people and companies across Ireland. Credit unions are owned by their members, meaning benefits flow to people and communities rather than short-termist financial investors. A membership base of 3.4m and strong brand approval demonstrate people desire the ethical approach which credit unions champion.

Credit unions are evolving fast. They provide an ever-wider range of products from cards to digital banking, consumer to business loans. Most services are available digitally and new members can often borrow immediately.

Credit unions also face challenges. Adverse financial trends and competition for declining markets, now exacerbated by COVID-19, mean credit unions must evolve to become competitive and sustainable. Trust must be augmented with a modern business model based on capability and performance, requiring a more strategic approach to planning, delivery and investment.

CUDA’s vision for the sector is based on the Model Credit Union and supported by the services and solutions required to make this a reality. Start your journey today, the imperative for change has never been greater.

Value Proposition

The Model Credit Union differentiates based on relationship, playing an active role in member decision making. It proactively targets the most profitable opportunities using compelling messages, personalised products and frictionless experiences on the channel members prefer, including digital self-service. Preferred partners are utilised to extend market reach.

Business Model

Well-trained advisors and staff operate in a performance culture with proper resources. Processes are optimised and where appropriate automated to improve efficiency and turnaround times. The Model Credit Union leverages the rich data it holds on segments and members using CRM, creating a virtuous circle where each member engagement drives better business design and member experience.

Financial Model

Income is driven by lending but diversified by proprietary and 3rd party products which cover a members’ lifetime financial needs. Costs are aggressively managed using digital and CUDA’s credit union-owned shared services. The Model Credit Union operates with a resilient Balance Sheet, benefitting from a wide range of investment options and long- term funding via intra-sector liquidity and syndicated loans, bonds and securitisation.


The Model Credit Union sustains with high standards, strong management and boards who lead by example and competitive deals from suppliers. Consistent compliance with internal and external requirements, alongside a sustainable financial model, allow the Model Credit Union to secure regulatory permission to pursue new business opportunities.


In the Model Credit Union risk management is a core competence. Staff are well trained and risk-aware, ensuring risks are identified, documented and communicated to management and boards. Risks are scenario planned and mitigated in advance, in operational spheres such as cybersecurity and outsourcing, and financial such as credit risk and B. Sheet management.