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Digital Marketing

Leverage social media and Google to grow lending

Leverage social media and Google to grow lending

Digital Marketing helps credit unions grow lending by reaching members with the right message at the right time on social media.

CUDA provides credit unions with a complete end-to-end solution including customised copy for your common bond; targeted advertising campaigns on Facebook, Google and Instagram; and bespoke landing pages which create engagement.

Integration of FinTech Enablers provide frictionless member journeys that allow loan applications to be submitted online in 5mins.

Campaign management makes it easy for credit unions to get started and provides ongoing optimisation to maintain high performance. Real-time reporting is available in Hive, helping staff improve turnaround times and achieve conversion rates of up to 93%.

Delivered using collaborative, not-for-profit shared services, Digital Marketing creates high return on investment by growing lending with higher principles and tenors at low cost.

Digital Marketing is compliant with GDPR and credit unions requirements and can be flexed easily to support campaigns, member origination and service updates when needs change.

Launched in 2016, Digital Marketing has an unparalleled record of success, creating EUR 100m of loan leads in 2020 alone. For more information contact us or visit

Features for Credit Unions
  • Focused advertising
  • Winning copy
  • Landing pages
  • Campaign management
  • Onboarding enablers
Benefits for Members
  • Relevant offers
  • Easy application process
  • Fast turnaround time
  • Excellent member experience
Benefits for Credit Union
  • Increased sales events
  • 93% conversion rate with Hive
  • Generate income
  • Fully compliant
  • High return on investment
Features for Members
  • Low-cost finance
  • Face-to-face
  • Fast turnaround time
  • Dedicated manager
  • Sustainable