Following the announcement today by the CX Company of their annual Customer Experience survey, carried out on their behalf by Amárach Research, Kevin Johnson, CEO of the Credit Union Development Association (CUDA) stated …”It is a remarkable achievement for credit unions to maintain their position in the number one spot for an amazing eighth year. Credit unions have topped the poll every year since the CX Company survey started back in 2015.
Membership has grown consistently over that period and the credit union brand remains the most trusted in Ireland as they continue to deliver the best consumer experience in the country. Credit Unions have significantly modernised in the past decade – their governance, product offerings, and service delivery methods have advanced considerably. Members can still access the traditional set of personal loans and savings, and now they have mortgages, current accounts, ‘one stop shop’ retrofit loans, revolving credit, community loans, agri loans and loans for small businesses. These are accessible face to face, over the phone or via online facilities.
Credit Unions excel in Customer experience and the CX framework is a useful way of measuring what is embedded in their DNA. So it’s not just the member-engaging staff, it’s the teams that support these staff and the great culture that’s driven from the volunteer Boards of Directors.”